Alliance Data Signs New Multi-Year Agreement to Launch Co-Brand Credit Card Program

DALLAS, Sept. 25 /PRNewswire-FirstCall/ -- Alliance Data SystemsCorporation (NYSE: ADS), a leading provider of loyalty and marketing solutionsderived from transaction-rich data, today announced it has signed a multi-yearagreement with AnnTaylor Stores Corporation (NYSE: ANN) to launch a newco-brand credit card program and to continue providing private label creditcard services. The agreement terms include launching a new co-brandMasterCard(R) credit card program and an exclusive points-based rewardsprogram for cardholders.
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The services Alliance Data provides for both the co-brand and privatelabel credit card programs include account acquisition and activation;receivables funding; card authorization; card issuance; statement generation;direct mail and email marketing services; remittance processing; customerservice functions; and marketing services. Alliance Data will launch fourall-new card-plastic designs for Ann Taylor, including private label andco-brand cards for both the company's Ann Taylor and Ann Taylor LOFT brands.As is consistent with the private label credit card program, the co-brandoffering will be targeted to customers that meet Alliance Data's traditionalcredit quality standards.

Ivan Szeftel, president of Alliance Data's Retail Services, said, "We areexcited about expanding our relationship with Ann Taylor by providing thisfully integrated credit and marketing solution. Our programs are guided byanalytics and results-oriented marketing principles, and we are leveraging ourexpertise and the strength of the Ann Taylor brands to deliver a truly specialprogram to their clients."

About Alliance Data

Alliance Data (NYSE: ADS) is a leading provider of loyalty and marketingsolutions derived from transaction-rich data. The Company manages more than107 million consumer relationships for some of North America's mostrecognizable companies. Through the creation and deployment of customizedsolutions that change consumer behavior, Alliance Data enables its clients tocreate and enhance customer loyalty to build stronger, mutually beneficialrelationships with their customers. Headquartered in Dallas, Alliance Dataemploys approximately 7,000 associates at more than 50 locations worldwide.Alliance Data is a leading provider of marketing-driven credit solutions, andis the parent company of Epsilon(R), a leading provider of multi-channel,data-driven technologies and marketing services, and LoyaltyOne(TM), whichowns and operates the AIR MILES(R) Reward Program, Canada's premier coalitionloyalty program. For more information about the company, visit its web site,www.AllianceData.com.

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